Find your real engagement rate for a TikTok, Reel, Short or post — by views or by followers — and see how it compares.
Calculate by
Tip: average your last 10 videos for a fair number — one viral hit skews it.
0%Engagement rate
0Total engagements
—Rough benchmark
What it means
| Engagement rate (by views) | Rough guide |
|---|---|
| Under 1% | Low |
| 1–3% | Average |
| 3–6% | Good |
| Over 6% | Excellent |
Benchmarks vary by platform, niche and account size — use them as a rough guide and compare against your own past videos.
Brands use this number when pricing deals — try our Creator Rate Calculator next.